Marketing · Budapest , Hungary
Lead Capital Group is a forward-thinking international sales and marketing company based in Cape Town. We specialize in driving targeted leads to our global clients’ online platforms and we ensure these leads convert to sales. We recognize that the world of advertising is constantly changing, allowing consumers to limit and streamline online content. It is our mission to adapt your business to this digital environment through inbound and outbound lead generation strategies so that the right audience finds you and vice versa.
Job Overview: We are seeking a highly skilled and experienced Senior PPC Campaign Manager to join our marketing team in our Israel office. In this senior role, you will be instrumental in leading our digital advertising efforts and optimizing high-budget campaigns. Your expertise is critical in driving customer acquisition and contributing to the growth of our online services.
Key Responsibilities
- Plan, execute, and optimize high-budget paid search campaigns across various platforms (Google Ads, Bing Ads, etc.) to drive substantial traffic and conversions.
- Lead a team of PPC specialists, providing guidance, training, and mentorship to maximize campaign performance.
- Develop and execute advanced PPC strategies, including keyword research, ad copy creation, and landing page optimization, to meet and exceed KPIs.
- Continuously analyze campaign data and leverage your expertise to identify opportunities for improvement, implement necessary adjustments, and achieve strong ROI.
- Stay ahead of industry trends and incorporate best practices into our campaigns to maintain a competitive edge.
- Collaborate with the marketing team to align PPC campaigns with the overall marketing strategy and target audience.
- Manage significant advertising budgets effectively to maximize ROI and cost efficiency.
Qualifications:
- Proven experience as a Senior PPC Campaign Manager with a strong background in optimizing high-budget campaigns.
- Extensive experience in B2C companies with a focus on lead generation and conversion.
- Proficiency in utilizing PPC tools, platforms, and analytics to maximize campaign performance.
- Exceptional data analysis skills and the ability to draw actionable insights from campaign data.
- Leadership skills, with the ability to lead and mentor a team of PPC specialists.
- Strong communication skills to collaborate with cross-functional teams and share insights with stakeholders.
- Familiarity with Canadian immigration or related industries is a plus but not required.
Location
Budapest , Hungary
Department
Marketing
Employment Type
Full-Time
Minimum Experience
Manager/Supervisor